January 31, 2025 — Nestlé has expanded its KitKat lineup with the launch of new sharing bars, now available in three enticing flavors: Double Chocolate, Salted Caramel, and Hazelnut. These bars feature crispy wafer fingers topped with flavored fillings and coated in chocolate, designed for easy sharing.
Flavor Profiles
- Double Chocolate: Cocoa-flavored filling enveloped in a blend of milk and dark chocolate with marbled swirls.
- Salted Caramel: A rich filling covered in caramel-flavored milk chocolate, accented with marbled swirls.
- Hazelnut: Hazelnut-infused filling encased in milk and dark chocolate with marbled swirls.
Availability and Pricing
Initially spotted in Tesco Express stores, these sharing bars are priced at £1.50 each. As of January 29, they are available at retailers nationwide.
Consumer Reception
Fans have expressed enthusiasm for the new flavors, with social media buzzing about the latest additions to the KitKat family. One user commented, “That looks absolutely banging,” while another added, “Wow I love my KitKat, that looks lovely to be fair.” source
Marketing Insight
Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, emphasized the brand’s commitment to promoting relaxation and enjoyment. She stated, “We want KitKat fans to hit that pause button and really unwind at the end of the day… and what better way to do that than by … ?”